EDDM is a cost-effective direct mail alternative to traditional bulk mailing. It allows businesses to saturate a geographic area by promoting to every single postal customer located on one or more designated United States Postal Service (USPS) routes. You can easily map zip codes and neighborhoods, filtering your targets by age, income, or household size using U.S. Census data.
EDDM is a great tool for retailers and organizations that appeal to a broad audience and sell primarily to local customers. These would include businesses such as lawn care, handyman/home repair, automotive dealers, dry cleaners, spas/salons, and restaurants to name just a few. EDDM is also great for professional service providers in fields like real estate, tax preparation, and medical/ dental care. It’s the perfect vehicle for promoting grand openings, sales, or special deals—and is an excellent way to reach communities who enjoy supporting their local businesses.