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What is EDDM - Every Door Direct Mail

EDDM is a cost-effective direct mail alternative to traditional bulk mailing. It allows businesses to saturate a geographic area by promoting to every single postal customer located on one or more designated United States Postal Service (USPS) routes. You can easily map zip codes and neighborhoods, filtering your targets by age, income, or household size using U.S. Census data.

EDDM is a great tool for retailers and organizations that appeal to a broad audience and sell primarily to local customers. These would include businesses such as lawn care, handyman/home repair, automotive dealers, dry cleaners, spas/salons, and restaurants to name just a few. EDDM is also great for professional service providers in fields like real estate, tax preparation, and medical/ dental care. It’s the perfect vehicle for promoting grand openings, sales, or special deals—and is an excellent way to reach communities who enjoy supporting their local businesses.

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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