Lesson Time: 3:00min
Whether you want to add print to your current offering or have been selling print for years, we know that selling print is different. See how to approach your customers and make more sales with print.
Lesson Time: 3:18min
Asking your customer the right questions is important when selling print, as it can guide you to offer the right product(s) and even reveal opportunities for bigger profits. Learn which questions to ask and how to put together a great print offering for your customers.
Lesson Time: 3:12min
Having finishing options beyond the standard gives you a leg up over the competition. In this video, we’ll show you how bindery options, special coatings, and other choices can help you become more popular and increase loyalty within your local area.
Lesson Time: 3:18min
Upselling can seem tricky…but the right approach not only impresses customers — it can make your profits soar. In this video, we’ll guide you through the steps you need to do upselling right.
Lesson Time: 3:10min
Cross-selling is a great technique that can help fill your customers' marketing calendars and improve ROI. It will also increase buy-in on new print products. In this video, find out how to approach and price these bundles for more successful sales.
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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.
Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com
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