The Language of Print

Understanding Substrates and Advanced Print

 

3.1-The-Language-of-Print

The Language of Print

Lesson Time: 7:24min

If you really want to know print, this tutorial takes a deeper look at some print basics along with terminology to understand a customer's needs.

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3.2-Creating-a-Mask-file

Creating a Mask File: Why & How

Lesson Time: 3:36min

Learning how to set up a mask file is important when creating higher-end products for your customers. Get your customer’s order right the first time — it’s quick and easy to learn!

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3.3-Setting-up-a-BK_CAT

Setting up Booklet, Catalog, and Calendar Orders

Lesson Time: 6:10min

Booklets, catalogs, and calendars are an effective way to communicate a brand's products. This tutorial will teach you the differences between each product and how to create orders with confidence.

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3.4-Specialty-marketing

Specialty Marketing

Lesson Time: 11:43min

This video will take the mystery out of some essential specialty print products that seem complex at first glance.

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3.5-Stickers-and-Labels-

Stickers, Labels, and Packaging

Lesson Time: 6:36min

Unlock new opportunities by wowing your your customers with clever brand-building ideas using stickers, labels, and packaging.

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PrinterBridge

Printer Bridge

Lesson Time: 8:23min

Learn about, Printer Bridge, our white label, e-commerce print solution that will help you have an online presence, fast. See the benefits of selling print online and how to get your Printer Bridge website started.

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P101-EM-hero-EM1

Module 3 Summary

Lesson Time: 4:05min

Ready to test your new print knowledge? Apply what you've learned and see how many questions you can answer correctly.

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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